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    We wish to provide you with the information detailed below regarding our data protection declaration. It includes information about the collection and use of personal data while using our website. We respect the German data protection legislation at all times. You can access this declaration at any time on our website.
    We emphasise that data transmission on the Internet (e.g. communicating via email) involves security risks and cannot be fully protected against access by third parties.
    The use of the contact information given in our imprint details for commercial purposes is expressly undesired, unless we have issued our prior written consent or already have business relations. The provider and all persons mentioned on this website forbid any commercial use or forwarding of their data herewith.

    Personal data

    This website is operated by factory42 GmbH. factory42 GmbH reserves the right to use web analytics programs to analyse user behaviour on this website with the aim of improving the website. factory42 GmbH also reserves the right to collect anonymous and personal data on this website. Our website is currently designed to provide interested parties with the best possible information that is tailored to meet their individual interests regarding relevant topics, our services and offerings. We collect anonymous data and create user profiles for this purpose. factory42 GmbH reserves the right to save cookies on the user’s computer system. Personal data is provided voluntarily for the purpose of developing and nurturing mutual business relations including, but not exclusively, for contacting interested parties with new information, offerings, products and other advertising measures.

    factory42 GmbH shall collect, store and handle your personal data in accordance with the relevant legislation. It is stored on distributed data systems that can be located anywhere in the world. factory42 GmbH reserves the right to pass on personal data to external service providers for collection, processing, storage or passing to other third parties.


    Comments facility

    Wherever you use the comments facility to respond to an article, we only collect personal data (e.g. name, email) to the extent that you have provided us with this. The email address you submit shall be recorded but not published alongside your comment. Your name shall be published if you have not used a pseudonym.


    Data protection declaration for Facebook’s “like” plug-in

    This website uses plug-ins from the provider that are supplied by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, United States. Users of our website, on which Facebook’s “like” plug-in is installed, are notified herewith that this plug-in creates a link with Facebook that involves transmitting information to your browser so that the plug-in appears on the website.

    Furthermore, usage involves forwarding data to Facebook’s servers that contains information about your visits to our website. As a result, if you are logged in to Facebook while you use our website, data about your usage shall be attributed to your Facebook account.

    If you are logged in to Facebook and use the Facebook plug-in (e.g. by clicking the “like” button or using the comments facility), this data will immediately be transmitted to your Facebook account and published. You can only prevent this from happening by logging out of your Facebook account in advance.

    You can find further information on how Facebook uses data by inspecting its regulations regarding data protection legislation at


    Data protection declaration for the Google Analytics web analysis service

    This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website will normally be transmitted to and stored by Google on servers in the United States. We have activated IP anonymisation. Thus on this website, Google will first remove the end of your IP address if you are located within the member states of the European Union or other members of the European Economic Area. Only in exceptional cases will the complete IP address be transmitted to a Google server in the United States and then shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and Internet usage to the website operator. Google will not associate your IP address as transmitted by your browser within the scope of Google Analytics with any other data held by Google. You may refuse the storage of cookies by selecting the appropriate setting on your browser; however, please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prohibit Google from collecting and analysing the data generated by the cookie about your use of the website (including your IP address) by downloading and installing the browser plug-in available here:


    Data protection for the Google Plus social network

    This website uses the Google Plus social network’s “G +1” button that is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). This button displays the sign “G +1”. If you are registered with Google Plus, you can use the G +1 button to express an interest in our website and share content from our website on Google Plus. This will result in Google recording the fact that you activated “G +1” for part of our content and information about the page you were viewing at the time. Google Plus might display your “G +1” activation along with your name (potentially also your photo – if available) in other Google services, such as Google search or your Google profile.

    You can find information about the aim and extent of data collection, any further processing and use by Google, and your rights and options for settings to protect your privacy in Google’s data protection notice at:


    Data protection declaration for Google AdWords Conversion Tracking by Google Inc.

    This website uses the Google AdWords Conversion Tracking facility provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). Google AdWords Conversion Tracking uses “cookies”, which are text files placed on your computer to help the website analyse how visitors use the site if you have clicked on a Google advertisement. These cookies remain valid for a maximum of 90 days. Personal data is not stored in this case. As long as the cookie remains valid, Google and we, as the website operators, can see that you have clicked the advertisement and reached a certain target page (e.g. order confirmation page, newsletter registration). These cookies cannot be traced across multiple websites by other AdWords participants. The cookie is used to compile conversion statistics in Google AdWords. These statistics record the number of users who have clicked on our advertisement. In addition, the number of users to reach a certain target page marked with a conversion tag is counted. However, these statistics do not contain any data that might reveal your identity.

    You can prevent cookies from being stored on your hard disk by selecting “do not accept cookies” in your browser settings (in MS Internet Explorer, use the path “Tools > Internet options > Privacy > Settings”; and in Firefox use the path “Open menu > Options > Privacy > History”); however, we advise that if you do so you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Further information on the use of Google conversion data and Google’s data protection declaration can be found at: and


    Data protection declaration for using the web message service provided by

    We have integrated the web message service in our website. This service is provided by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, United States. Twitter provides a facility called “tweeting”. This enables users to publish messages in their Twitter account containing up to 140 characters, including links to web pages. If you use Twitter’s “tweet” facility on our web pages, the page in question will be linked to your Twitter account and possibly publicly announced there. Data is also transmitted to Twitter in the process.

    We will not be notified of the content of any transmitted data or the way Twitter uses it. If you require any further information, you should therefore consult Twitter’s data protection declaration at:

    Twitter allows you to adjust your own privacy settings using the following link:


    Right to information

    If you have any questions about the way your information is used or about the security of transmission, please contact:

    factory42 GmbH
    Data Protection Officer: Lutz Wehner
    Balanstraße 73, Haus 19

    81541 Munich