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CRM consulting and system selection

We analyse your business goals, systems and processes and work with you to develop the strategy and roadmap for your CRM or digitalisation project.

Drawing on our extensive experience in designing and implementing customer-facing processes for more than 600 clients, we help you define and document your individual requirements for a 360-degree view.

CRM consulting & conception

What we offer

To do this, we use proven, pragmatic workshop formats supported by checklists and requirement profiles. Together, we work out the project and workshop process that suits you best.

  • Experienced consultants

    Experienced industry experts and consultants with extensive expertise in cloud technologies.

  • IT architecture

    System mapping and strategic IT architecture consulting.

  • Process consulting

    Process analysis and process consulting for all customer-facing processes, above all sales, marketing and service.

  • Project and change management

    So that the new system is not only introduced but also embraced.

Requirements definition and system selection

What we provide for you

We support you in defining the requirements for your CRM and digitalisation project and in selecting the cloud solution that fits your goals, processes, business model and company size. We are also happy to help with tender documents and business cases.

made with AI

  • Vision and mission

    Developing a vision and mission for your customer-related business goals.

  • Business cases

    Calculating business cases for selected scenarios.

  • SMART measures

    Defining measures that are specific, measurable, achievable, relevant and time-bound.

  • Process capture

    Capturing and documenting processes for tenders and concept phases.

  • Vendor evaluation

    Creating vendor and effort evaluation sheets and frameworks.

  • Tender and selection

    Supporting your tender processes and assisting with vendor selection and evaluation.

Proven tools

In doing so, we use tools such as the Salesforce V2MOM approach (Vision, Values, Methods, Obstacles, Measures) and process checklists for sales, service, marketing and integration. We help you document your IT infrastructure and processes efficiently.

Further consulting topics

What else we clarify with you

  • Data strategy and customer analytics

    We help you build a 360-degree view of your customers and make it available to your operational processes through the right KPIs, dashboards and reports.

  • Lead management

    Acquiring new customers is usually more complex than cross- or upselling, not least because marketing and sales share the lead management process.

  • Customer journey mapping

    Our journey mapping workshops help you gain insight into your customer journeys across the customer lifecycle, with a focus on what can actually be implemented.

  • Inbound methodology

    Customers at the centre: building trust, sparking interest, continuously adding value — and so creating lasting relationships with prospects and customers.

Still undecided between HubSpot, Salesforce or a custom solution?

We know both platforms from hundreds of projects and also develop custom solutions. Let us work out together what suits you.

Your contact

Key Account Manager

Veronika Schmatz