360° CRM for media and publishers
60% less effort for the introduction of Salesforce in the media and publishing environment using MediaVelox!Due to the close cooperation between factory42 and appero, the many years of experience in project implementation could be combined with know-how in product development. This concentrated knowledge now benefits the publishing and media industries. As an implementation partner, you can rely on new technologies and ...
- benefit from the technological expertise of appero & the industry knowledge of factory42.
- rely on digital transformation at an early stage, because the market is changing
- improve your planning with actual values in real time
- increase your sales & reduce your costs at the same time.
- increase the quality and commitment of your employees.
Hardly any industry has already changed the digital revolution as much as the publishing and media industry. In addition to the issues of paid content, many publishers are establishing a mix of cross-media offerings that include both classic print ads, online ads (PPC/TKP), webinars and events. People in the know rely on a uniform innovation platform with which new functions and competitive advantages can be realized quickly - from marketing to advertising sales, operations, support and, of course, meaningful reporting for sales planning.
We have implemented numerous end-to-end solutions in many successful projects, including
Classic introduction of a Salesforce CRM system focusing on sales and field service management.
Lead generation using content and systematic development of potential customers.
Introducing email newsletters and email marketing with marketing automation and personalised communications
CRM for agencies, marketing agents and publishers incl. ad server integration and invoice production
Introducing case/ticket recording, management and escalation for levels 1+2 and level 3 (development) support.
Connecting an external content management system (partner portal) and SAP system to Salesforce process integration.
Wherever it makes sense, we use standard products from various suppliers on the Salesforce platform so as to minimise the outlay involved. Any specific requirements are then met in Salesforce and in the apps by means of customisation and, if necessary, also programming (APEX, VisualForce). You benefit from being able to implement your requirements both flexibly and immediately and not having to rely on product manufacturers’ roadmaps.
Let’s talk – it’s more than likely we’ve encountered similar challenges before and have already applied a solution...
Michael G. Frohn has more than 20 years’ experience in the high-tech sector and has worked for years in online marketing and on the major upheavals the digital revolution is causing in the media sector. Together with his team at factory42, he has implemented projects for ad/performance agencies, marketing agencies and publishers on the Salesforce1 platform.