link to Gernan website

Questions?  Contact us: +49 89 8780676-0

360° CRM for media and publishers

MediaVelox 360° CRM for media and publishers

60% less effort for the introduction of Salesforce in the media and publishing environment using MediaVelox!

Due to the close cooperation between factory42 and appero, the many years of experience in project implementation could be combined with know-how in product development. This concentrated knowledge now benefits the publishing and media industries. As an implementation partner, you can rely on new technologies and ...
  • benefit from the technological expertise of appero & the industry knowledge of factory42.
  • rely on digital transformation at an early stage, because the market is changing
  • improve your planning with actual values in real time
  • increase your sales & reduce your costs at the same time.
  • increase the quality and commitment of your employees.

Hardly any industry has already changed the digital revolution as much as the publishing and media industry. In addition to the issues of paid content, many publishers are establishing a mix of cross-media offerings that include both classic print ads, online ads (PPC/TKP), webinars and events. People in the know rely on a uniform innovation platform with which new functions and competitive advantages can be realized quickly - from marketing to advertising sales, operations, support and, of course, meaningful reporting for sales planning.

Learn more!


Many of our customers face the same, typical challenges in this sector, e.g.

  • Scattered data hindering (financial) overview
  • Quotation process and disposition for advertising sales in Excel
  • Sales (not order intake) forecast
  • Performance-marketing-based, automatic invoicing
  • Measurability and ROI for marketing
  • Collaboration between marketing and ad sales
  • Field service management using mobile end devices
  • Manual visit reports and follow-ups

Successful projects

We have implemented numerous end-to-end solutions in many successful projects, including

  • Introducing CRM and the relevant training and operation
  • Lead generation / marketing automation for ad clients and agencies
  • Quotation management
  • Fully automated price list production and distribution for distributors and resellers
  • Process outsourcing, lead generation and marketing automation
  • Project management with time and travel expense logging incl. proof of service delivered
  • Invoice generation and input to DATEV or ERP systems 

Solutions and products

Salesforce CRM-Plattform

Classic introduction of a Salesforce CRM system focusing on sales and field service management.

Lead Generation (Inbound Marketing)

Lead generation using content and systematic development of potential customers.

email marketing

Introducing email newsletters and email marketing with marketing automation and personalised communications

factory42 Media-Template

CRM for agencies, marketing agents and publishers incl. ad server integration and invoice production

Salesforce CRM (ServiceCloud)

Introducing case/ticket recording, management and escalation for levels 1+2 and level 3 (development) support.

Integrating Salesforce/ERP.

Connecting an external content management system (partner portal) and SAP system to Salesforce process integration.

All products and solutions are fully integrated in the Salesforce CRM platform and are to be administered as native apps directly within Salesforce.

Wherever it makes sense, we use standard products from various suppliers on the Salesforce platform so as to minimise the outlay involved. Any specific requirements are then met in Salesforce and in the apps by means of customisation and, if necessary, also programming (APEX, VisualForce). You benefit from being able to implement your requirements both flexibly and immediately and not having to rely on product manufacturers’ roadmaps.

Let’s talk – it’s more than likely we’ve encountered similar challenges before and have already applied a solution...

Industry solutions | Media & Agencies

for agencies, marketer and the media-sector.



References publishing houses / publisher


References agencies / marketers


Your sector expert

Michael G. Frohn

Managing Director


Michael G. Frohn has more than 20 years’ experience in the high-tech sector and has worked for years in online marketing and on the major upheavals the digital revolution is causing in the media sector. Together with his team at factory42, he has implemented projects for ad/performance agencies, marketing agencies and publishers on the Salesforce1 platform.

Learn more:

  • appero quote Einsatz bei Xing
  • Salesforce Marketing Cloud bei vitra
  • otto_300x200
  • Salesforce bei WESTWING
  • Salesforce Implementierung bei MIETSKI
  • Salesforce Implementierung bei Groupon
  • media impact
  • appero quote Einsatz bei W&V
  • Salesforce Marketing Cloud Einführung bei Thomas Sabo
  • Salesforce Implementierung bei verivox
  • Salesforce Implementierung bei NOZ Medien
  • Salesforce Marketing Cloud Implementierung bei reBuy
  • Salesforce Implementierung bei NZZ
  • Neue Mediengesellschaft Ulm
  • Salesforce Implementierung bei Drive Now
  • Salesforce Marketing Cloud Einführung bei Shuyao
  • Salesforce Implementierung bei