Webinar
Marketing automation: the tool alone is not the solution
Marketing automation is now seen as a central element of successful marketing – yet many companies wonder whether it is even necessary or worthwhile for their business. This webinar, held together with the BVMW, uses two practical examples from B2B and B2C to show what is required in terms of organisation, data, IT and processes – and how to get started pragmatically and successfully.
- Requirements in organisation, data, IT and processes
- Practical examples from B2B and B2C
- From mass communication to an individualised customer journey
Recording from 21 July 2021 · Speakers: Vera Thanner, Alexander Diegelmann (factory42) · Organiser: BVMW
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- Free & without obligation
- With practical examples from B2B and B2C
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