Fundamentals of B2B marketing automation
What B2B marketing automation can achieve in the media environment.
Webinar
B2B marketing automation: a supporting hand for modern sales processes in media
Held together with the digital publishing report, this webinar shows how marketing automation supports both marketing and sales equally within the media environment to achieve a shared goal – from the fundamentals of B2B marketing automation to concrete use cases for sales support.
- Fundamentals of B2B marketing automation
- Use cases for sales support in the media sector
- Scoring and grading for lead qualification
Recording from 21 September 2020 · Speaker: Aiste Valiene (factory42) · Organiser: digital publishing report (dpr)
Webinar agenda
Use cases in the media sector
Concrete applications for sales support.
Scoring and grading
Methods for lead qualification.
Tips for implementation
How to successfully introduce B2B marketing automation.
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- With a focus on the media industry
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