Author
Luise Graab
Head of Marketing, factory42
As Head of Marketing at factory42, Luise Graab is responsible for marketing activities ranging from digital to classic advertising materials and campaigns, as well as for trade fair and event planning. She is also the contact for press enquiries. She has many years of experience in digital marketing with a particular focus on email, social media and content marketing.

Was die Braze-Übernahme für Ihr Marketing bedeutet
Salesforce kauft Braze für 5,66 Milliarden US-Dollar. Was sich für Kunden von Marketing Cloud und Braze ändert und wie Sie sich jetzt vorbereiten.
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Switching your CRM to Salesforce: a guide and tips
Find out how to make your CRM switch to Salesforce a success, with useful tips for a smooth migration and effective customer data management.
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Efficient CRM for Small Businesses
Discover tailored CRM solutions built for small businesses that make managing your customer relationships efficient.
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CRM for SMEs - Why You Should Bet on the Cloud
Discover how cloud CRM helps SMEs achieve more efficient sales management and optimized customer service. Transform your business processes.
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Efficient Agile Project Management for CRM Rollouts in SMEs
Boost your efficiency with our agile project management approach to CRM rollouts in SMEs. Our solution streamlines your processes and drives growth.
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Is your CRM system too expensive? Key tips for cutting costs.
Cut costs on your CRM system without sacrificing performance. Discover tips for efficient, more affordable CRM solutions.
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Tackling CRM Data Chaos: The Most Important Tips
Learn how to effectively overcome CRM data chaos and optimize your data management processes using proven methods.
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Migrating to Salesforce: Steps & Tips for Your Success
Learn how to carry out a successful migration to Salesforce, including preparatory steps and helpful tips for a smooth rollout.
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5 Factors for a Successful CRM Implementation in SMEs
Learn what it takes to make a CRM implementation succeed in your SME and get the most out of your customer relationships.
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Boosting Success with AI-Powered Salesforce CRM for Mid-Sized Companies
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The Optimal CRM for Startups
Discover tailored CRM systems for startups that help you manage customer relationships effectively and drive your company's growth.
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The Definition of a CRM System – Your Guide
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Effective CRM clouds for small and medium-sized businesses
CRM solutions improve customer service and boost efficiency for small businesses and SMEs alike. We take a look at market leader Salesforce as well as possible alternatives.
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How to Sustainably Increase Customer Satisfaction with a CRM
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What is Salesforce? Our overview of the cloud CRM
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What requirements should good customer management software meet?
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What Does Salesforce Cost Business Owners?
Salesforce is a CRM software that can streamline your business processes and drive more revenue. Here we take a look at licenses and pricing — as well as the competition.
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Customer Management for Small and Medium-Sized Enterprises
Small and medium-sized enterprises can benefit from digitalization too. Automation and CRM systems cut costs and boost efficiency.
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What Is Salesforce? From Definition to Benefits
Have you heard of Salesforce and are wondering what it actually is? We've put together all the key information you need.
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Successful Marketing Automation for SMEs – How to Get Implementation Right
What is marketing automation for SMEs all about? How can it be implemented effectively, and what benefits does it bring?
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Find out whether Salesforce is the right CRM solution for SMEs and how it can optimise your customer relationships.
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AI in the CRM: How Artificial Intelligence Takes Your Business to the Next Level
Discover the benefits of AI in the CRM for SMEs. Optimize your CRM.
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The Importance of Salesforce and Customer Management for SMEs
CRM systems matter for companies of every size. In this article, we take a closer look at CRM systems and what they mean for SMEs.
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Data-Driven Marketing and CRM in the Time of Corona - an Interview
Is data-driven marketing and CRM getting its next boost from the Corona crisis and forced digitalization? Dr. Michaela Hamori of factory42 and Dr. Michael Wolff of thalthegos discuss this question
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