Salesforce Training · factory42 Academy
Marketing Cloud Account EngagementTraining (Pardot)
Build knowledge for the long term. Deepen, expand & refresh your Salesforce expertise.
Pardot is Salesforce's B2B marketing automation tool that lets you grow your pipeline faster and with greater focus, giving your sales team efficient support. Build a bridge between your sales & marketing teams.
made with AI
2
days online
9
hours of training
3
sessions
€950
plus VAT
Sessions
Sessions
In our B2B marketing online training we take a deeper look at the Salesforce tool and what it can do. You will learn directly in the system how to set up automations and administer your own org. This training is delivered by one of our certified trainers and takes place in three separate online sessions.
Session 01
Get to know Pardot's features and capabilities in detail
Session 02
Create marketing assets in Pardot
Session 03
Use Pardot effectively
Agenda
09:00–12:00
Get to know Pardot's features and capabilities in detail
In the first session we look at the Pardot org itself. Which terms does Pardot use when we talk about "generating leads"? What does Pardot deliver out of the box as standard – and what can you extend? Get an overview of your tool so you can, for example, put the essence of Pardot "Scoring & Grading" to efficient use.
- Introduction
- Terminology
- Administration & navigation
- Campaign management
- Scoring & Grading
- Salesforce integration
- Including exercises
14:00–17:00
Create marketing assets in Pardot
You will get to know the different options for forms in Pardot and even get hands-on in the system yourself. Along the way you pick up the tricks that make the real difference when building landing pages, emails and more.
- Pardot forms & landing pages
- Email & dynamic content
- Segmentation lists
- Including exercises
09:00–12:00
Use Pardot effectively
In the final session we introduce you to the automations in Pardot and clearly set out the differences between them so you can take your Pardot org to the next level.
- Automations
- Engagement Studio
- Connectors
- Reporting
- Including exercises
Audience
- B2B marketers who want to build new automations for their own org and extend existing ones
- Power users interested in administering their Pardot org
- Content creators who build and maintain marketing assets
Total price
€950 (plus VAT)
- 9 hours of training, split across 3 online sessions.
- Including exercises & digital training materials
- Our trainings are first and foremost hands-on and therefore only partly suitable as preparation for a Salesforce certification.
Dates
Upcoming dates for this training. The indicator shows availability.
No dates are scheduled right now – ask for one.
Your trainers
Maximilian Mayrhofer
Senior Consultant
Sven Sauder
Consultant
Benjamin Bertenbreiter
Senior Consultant
What participants say
„The training helped me get to know Pardot's features in more depth. Highly recommended as an introductory training!“
We answer your questions about our trainings