Here’s what we offer:
- Workshops with your marketing and sales team to create the optimum processes
- We incorporate your external partners in your CRM processes, e.g. telemarketing agencies
- Technical set-up of your solution
- Administration of your CRM system
While the acquisition process produces a relatively large pool of interested parties, as generated and developed by marketing activities, the number of concrete sales is very much smaller. This ratio can be optimised.
Lead management forms a key element of customer relationship management (CRM) and is inextricably linked with it. New customer acquisition is generally a more complex and protracted process than cross-selling or up-selling. This is partly because multiple organisational units, primarily marketing and sales, are involved in the lead management process.
